When we used to comment on it 4-5 years ago it wasn't such an event as it is now. Yesterday there was a real upswing in traffic to UK e-commerce websites and this is continuing today.
On Saturday, people will have been in the shops and then yesterday they will have taken to the Internet as they continue their Christmas shopping. A 20% week on week rise over one day shows that things are really gearing up for another bumper Christmas online.
Other factors that guarantee retailers a bumper few days are: pay day, bad weather over the weekend and the great online offers via voucher codes that are online this year - not to mention the fact that reality is finally hitting us all - Christmas is here!
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